01
ActiveCampaign Best overall
Automation King With a Price Tag to Match?
Best forGrowing businesses needing automation + CRM in one platform
Score
9.2/10
Best Marketing Automation Platforms, ranked by reviews.
Compare the top-rated marketing automation software for 2026. Read unbiased reviews on features, pricing, and AI capabilities to find the perfect fit for your business growth.
Tools tested24
Scoring criteria5 weighted factors
SourcesG2 · Capterra · Trustpilot
IndependentNo paid placements
02
Klaviyo
The Ecommerce Email Powerhouse Worth the Premium?
Best forMid-sized eCommerce stores
Score
9.0/10
03
Score
8.8/10
04
HubSpot CRM
The All-in-One Platform That Sets the CRM Benchmark?
Best forGrowing business CRM + marketing
Score
8.8/10
05
Beehiiv
The Newsletter Platform Built by Morning Brew's Growth Team?
Best forNewsletter creators who are serious about growing and monetizing their audience — the platform built by the team that took Morning Brew to 4M subscribers, designed for creators who want growth tools, not just a send button
Score
8.6/10
06
GetResponse
The All-in-One With Built-In Webinars?
Best forMid-market teams wanting email + webinars + funnels in one platform
Score
8.6/10
07
Omnisend
The Simpler, Cheaper Klaviyo Alternative for Ecommerce?
Best forSmall-to-mid eCommerce stores
Score
8.5/10
08
Zoho CRM
The Budget Powerhouse That Delivers Enterprise Features at Small Business Prices
Best forBudget-conscious CRM power
Score
8.2/10
09
Moosend
Pricing, Features & Assessment
Best forBudget-conscious small business needing automation
Score
8.0/10
10
Salesforce
The Enterprise Heavyweight That Sets the Standard for Customization?
Best forEnterprise CRM customization
Score
8.0/10
11
AWeber
Phone Support Champion, Everything Else Average
Best forNon-technical small businesses & creators who value phone support
Score
7.8/10
12
Copper
The Best CRM for Google Workspace Teams?
Best forGoogle Workspace service teams managing relationships through email
Score
7.8/10
13
Kit
The Creator's Email Platform
Best forBloggers, course creators, podcasters selling digital products and paid newsletters
Score
7.8/10
14
Constant Contact
Beginner-Friendly Email at Premium Prices?
Best forStartup & beginner
Score
7.5/10
15
Freshsales
The Modern Sales CRM With Built-In Communication and AI?
Best forOutbound sales teams
Score
7.5/10
16
SendPulse
The Budget Multi-Channel Marketing Swiss Army Knife?
Best forSmall biz multi-channel on a budget
Score
7.5/10
17
Nutshell
B2B CRM Built for Sales Teams That Hate CRM
Best forSmall-to-midsize B2B sales teams (5-50 people), teams switching from complex CRMs
Score
7.4/10
18
Insightly
The Mid-Market CRM That Bundles Project Management?
Best forSMBs wanting CRM + project management in one platform without Salesforce complexity
Score
7.2/10
19
Bitrix24
The All-in-One Platform That Tries to Do Everything — Does It?
Best forBudget-conscious teams wanting CRM + project management in one platform
Score
7.0/10
20
SugarCRM
The Mid-Market Salesforce Alternative?
Best forMid-market B2B companies (50-500 employees) needing Salesforce-level customization at lower cost
Score
7.0/10
21
Keap
Powerful Automation for Small Business — But Is the Price Worth It?
Best forService-based small businesses wanting CRM + automation + payments in one platform
Score
6.8/10
22
Monday.com
CRM-Powered Email for Teams Already In the Ecosystem?
Best forB2B teams on monday CRM
Score
6.8/10
23
Zendesk Sell
The CRM That Only Makes Sense Inside Zendesk?
Best forSales teams already using Zendesk Support who need CRM and service data in one ecosystem
Score
6.8/10
24
Agile CRM
Budget CRM With a Development Problem?
Best forBootstrapped startups and small businesses (5-15 people) prioritizing budget over UX
Score
5.8/10
The whole field at a glance
Every platform we tested, side by side. Scores are weighted across the five factors that decide whether teams stay.
| Platform | Score | Best for | Trial |
|---|---|---|---|
| ActiveCampaign | 9.2 | Growing businesses needing automation + CRM in one platform | 14 days |
| Klaviyo | 9.0 | Mid-sized eCommerce stores | Free plan |
| Brevo | 8.8 | SMBs needing multi-channel marketing | Free plan (forever) |
| HubSpot CRM | 8.8 | Growing business CRM + marketing | Free plan + 14 days |
| Beehiiv | 8.6 | Newsletter creators who are serious about growing and monetizing their audience — the platform built by the team that took Morning Brew to 4M subscribers, designed for creators who want growth tools, not just a send button | Free Launch plan forever to 2,500 subscribers with unlimited sends |
| GetResponse | 8.6 | Mid-market teams wanting email + webinars + funnels in one platform | 30 days |
| Omnisend | 8.5 | Small-to-mid eCommerce stores | Free plan |
| Zoho CRM | 8.2 | Budget-conscious CRM power | 15 days |
| Moosend | 8.0 | Budget-conscious small business needing automation | 30 days |
| Salesforce | 8.0 | Enterprise CRM customization | 30 days |
| AWeber | 7.8 | Non-technical small businesses & creators who value phone support | 14 days |
| Copper | 7.8 | Google Workspace service teams managing relationships through email | 14-day free trial |
| Kit | 7.8 | Bloggers, course creators, podcasters selling digital products and paid newsletters | 14 days |
| Constant Contact | 7.5 | Startup & beginner | 30 days |
| Freshsales | 7.5 | Outbound sales teams | 21 days |
| SendPulse | 7.5 | Small biz multi-channel on a budget | Free plan |
| Nutshell | 7.4 | Small-to-midsize B2B sales teams (5-50 people), teams switching from complex CRMs | 14 days |
| Insightly | 7.2 | SMBs wanting CRM + project management in one platform without Salesforce complexity | 14-day free trial (no credit card required) |
| Bitrix24 | 7.0 | Budget-conscious teams wanting CRM + project management in one platform | Free plan + 15-day trial |
| SugarCRM | 7.0 | Mid-market B2B companies (50-500 employees) needing Salesforce-level customization at lower cost | 7-day free trial |
| Keap | 6.8 | Service-based small businesses wanting CRM + automation + payments in one platform | 14-day free trial |
| Monday.com | 6.8 | B2B teams on monday CRM | 14 days |
| Zendesk Sell | 6.8 | Sales teams already using Zendesk Support who need CRM and service data in one ecosystem | 14-day free trial |
| Agile CRM | 5.8 | Bootstrapped startups and small businesses (5-15 people) prioritizing budget over UX | Free plan for 10 users (no trial for paid plans) |
How we score. Each platform earns a weighted score out of 10 from thousands of verified reviews across G2, Capterra, Trustpilot, and more, balanced against hands-on testing of features, value and support.