Collect feedback with the right follow-up. Automatically.
Most feedback is a one-line answer you can’t act on. Sources asks the follow-up a good moderator would, and pulls in what customers already said in app stores, tickets and calls.
Find out why customers are unhappy, not just that they are.
What changes when feedback comes with its reason, from every place customers leave it.
A form live in minutes. No learning curve.
Pick blocks from a list — rating, text, choice, email, a branch here and there — and the form's ready. Drop your colours and logo on it, then email it out or just share a link.
Build a form →The follow-up question only a moderator would think to ask.
When an answer is vague or surprising, the form catches it and asks a sharper follow-up on the spot — the way a good moderator would. No more "what do you mean by that?" emails three weeks later.
Ask better follow-ups →Ask at the moment it matters.
Paste the widget snippet once, then pick when it shows up — on certain URLs, at a scroll depth, on exit intent, or whenever you trigger it yourself. A frequency cap keeps you from asking the same person too many times.
Embed it anywhere →All feedback in one place. Fixed in one click.
Everything from every source in one feed, with the card the AI put it on. Wrong card? Move, merge or split it in a click.
See it all in one place →Pull in the reviews you already have.
App Store, G2 and Trustpilot land in one workbench, deduplicated and translated. History backfills, so you never start from an empty board.
Pull in your reviews →Every ticket and call, turned into insight.
Intercom, Help Scout, Front and Gong calls land on the same cards as your reviews. Small talk is filtered out for free.
Mine your tickets →Feedback from where your team already is.
Add any Slack message to a card in two clicks. Replies to your emails come back as feedback on the right card.
Capture from Slack →Collected it all? Workbench sorts it.
Everything you collect here lands in Workbench. It’s sorted into bugs, requests, churn signals and advocates, then ranked by the revenue behind it.
Questions & answers
Can I review AI follow-up prompts before respondents see them?
Yes. Toggle preview mode on a question and every AI-generated prompt waits in a moderation queue. Or trust the model and review the audit log afterwards — you can demote prompts and the AI learns from your feedback.
How does embedding work?
Copy a single <script> tag into your app shell. The widget loads asynchronously, respects your CSP, and is keyboard-accessible by default. You can also use our React or Web Components SDK for tighter integration.
Do form responses count?
Each person who answers counts once a month as a tracked customer, however many forms they fill in.
Connect your platforms. Build your first Smart Form.
Poll your review platforms or use Smart Forms to gather every piece of feedback your customers give you. Free plan included — no credit card.