01
ActiveCampaign Best overall
Automation King With a Price Tag to Match?
Best forGrowing businesses needing automation + CRM in one platform
Score
9.2/10
Best CRM Platforms, ranked by reviews.
Compare the top-rated CRM platforms. Read in-depth reviews, compare key features, value for money, and pros/cons to find the perfect CRM for your business growth.
Tools tested17
Scoring criteria5 weighted factors
SourcesG2 · Capterra · Trustpilot
IndependentNo paid placements
02
HubSpot CRM
The All-in-One Platform That Sets the CRM Benchmark?
Best forGrowing business CRM + marketing
Score
8.8/10
03
Close
The Fastest Sales CRM — If Your Team Fits the Mold?
Best forOutbound sales teams
Score
8.2/10
04
Zoho CRM
The Budget Powerhouse That Delivers Enterprise Features at Small Business Prices
Best forBudget-conscious CRM power
Score
8.2/10
05
Salesforce
The Enterprise Heavyweight That Sets the Standard for Customization?
Best forEnterprise CRM customization
Score
8.0/10
06
Copper
The Best CRM for Google Workspace Teams?
Best forGoogle Workspace service teams managing relationships through email
Score
7.8/10
07
Pipedrive
The Best Visual Pipeline CRM for Small Sales Teams?
Best forPipeline-driven sales teams
Score
7.8/10
08
Freshsales
The Modern Sales CRM With Built-In Communication and AI?
Best forOutbound sales teams
Score
7.5/10
09
Nutshell
B2B CRM Built for Sales Teams That Hate CRM
Best forSmall-to-midsize B2B sales teams (5-50 people), teams switching from complex CRMs
Score
7.4/10
10
Apptivo
65+ Business Apps Under One Roof?
Best forBudget-conscious small businesses (5-25 people) consolidating CRM, invoicing, and project management into one platform
Score
7.2/10
11
Insightly
The Mid-Market CRM That Bundles Project Management?
Best forSMBs wanting CRM + project management in one platform without Salesforce complexity
Score
7.2/10
12
Monday.com
The Flexible Workflow CRM That Bridges Sales and Delivery?
Best forCross-functional team workflows
Score
7.2/10
13
Bitrix24
The All-in-One Platform That Tries to Do Everything — Does It?
Best forBudget-conscious teams wanting CRM + project management in one platform
Score
7.0/10
14
SugarCRM
The Mid-Market Salesforce Alternative?
Best forMid-market B2B companies (50-500 employees) needing Salesforce-level customization at lower cost
Score
7.0/10
15
Keap
Powerful Automation for Small Business — But Is the Price Worth It?
Best forService-based small businesses wanting CRM + automation + payments in one platform
Score
6.8/10
16
Zendesk Sell
The CRM That Only Makes Sense Inside Zendesk?
Best forSales teams already using Zendesk Support who need CRM and service data in one ecosystem
Score
6.8/10
17
Agile CRM
Budget CRM With a Development Problem?
Best forBootstrapped startups and small businesses (5-15 people) prioritizing budget over UX
Score
5.8/10
The whole field at a glance
Every platform we tested, side by side. Scores are weighted across the five factors that decide whether teams stay.
| Platform | Score | Best for | Trial |
|---|---|---|---|
| ActiveCampaign | 9.2 | Growing businesses needing automation + CRM in one platform | 14 days |
| HubSpot CRM | 8.8 | Growing business CRM + marketing | Free plan + 14 days |
| Close | 8.2 | Outbound sales teams | 14 days |
| Zoho CRM | 8.2 | Budget-conscious CRM power | 15 days |
| Salesforce | 8.0 | Enterprise CRM customization | 30 days |
| Copper | 7.8 | Google Workspace service teams managing relationships through email | 14-day free trial |
| Pipedrive | 7.8 | Pipeline-driven sales teams | 14 days |
| Freshsales | 7.5 | Outbound sales teams | 21 days |
| Nutshell | 7.4 | Small-to-midsize B2B sales teams (5-50 people), teams switching from complex CRMs | 14 days |
| Apptivo | 7.2 | Budget-conscious small businesses (5-25 people) consolidating CRM, invoicing, and project management into one platform | 14-day free trial (Ultimate plan features) |
| Insightly | 7.2 | SMBs wanting CRM + project management in one platform without Salesforce complexity | 14-day free trial (no credit card required) |
| Monday.com | 7.2 | Cross-functional team workflows | 14 days |
| Bitrix24 | 7.0 | Budget-conscious teams wanting CRM + project management in one platform | Free plan + 15-day trial |
| SugarCRM | 7.0 | Mid-market B2B companies (50-500 employees) needing Salesforce-level customization at lower cost | 7-day free trial |
| Keap | 6.8 | Service-based small businesses wanting CRM + automation + payments in one platform | 14-day free trial |
| Zendesk Sell | 6.8 | Sales teams already using Zendesk Support who need CRM and service data in one ecosystem | 14-day free trial |
| Agile CRM | 5.8 | Bootstrapped startups and small businesses (5-15 people) prioritizing budget over UX | Free plan for 10 users (no trial for paid plans) |
How we score. Each platform earns a weighted score out of 10 from thousands of verified reviews across G2, Capterra, Trustpilot, and more, balanced against hands-on testing of features, value and support.