Compare the top eCommerce platforms and software tools. Read in-depth, unbiased reviews on Shopify, BigCommerce, Wix, and more to find the perfect fit for your online business.
The Ecommerce Platform That Scales From First Sale to Enterprise?
Best forOnline sellers at every stage — from first-time entrepreneurs launching a side hustle to established brands processing millions in revenue — who want a complete, hosted ecommerce platform that handles the technical complexity so they can focus on selling
The Design-First Website Builder?
Best forCreatives, brand-conscious businesses, and professionals who want polished design without touching code
The Visual Builder That Writes Real Code?
Best forDesigners, agencies, and marketing teams who want pixel-perfect custom sites without writing code
The Lifetime-Pricing Shopping Cart Built for Digital Products?
Best forCourse creators, coaches, and digital product sellers who want a high-converting checkout platform with one-time pricing — the tool you buy once instead of paying $99-299/month forever to competitors
The Best All-Rounder Website Builder?
Best forNon-technical small business owners and creatives who want a professional website without coding
The Free Plugin That Powers 4.5M+ Online Stores
Best forWordPress users who want full control over their online store without monthly platform fees, and businesses that need maximum customization flexibility
The E-Commerce Platform That Charges by Revenue?
Best forMid-market online retailers ($50K-$400K+ annual sales) who need enterprise features without Shopify's transaction fees or Magento's complexity
Dropshipping With US and EU Suppliers for 2-7 Day Shipping?
Best forDropshippers targeting North American and European customers who want to escape the 20-30 day AliExpress shipping problem — and are willing to accept higher wholesale costs in exchange for 2-7 day delivery and better product quality
The Free Website Builder That Square Mostly Forgot?
Best forBeginners building basic websites or simple online stores who want the most generous free plan available — and existing Square merchants who want their website on the same platform as their payment processing
Every platform we tested, side by side. Scores are weighted across the five factors that decide whether teams stay.
| Platform | Score | Best for | Trial |
|---|---|---|---|
| Shopify | 8.6 | Online sellers at every stage — from first-time entrepreneurs launching a side hustle to established brands processing millions in revenue — who want a complete, hosted ecommerce platform that handles the technical complexity so they can focus on selling | 3-day free trial, then $1/month for the first 3 months on Basic, Grow, or Advanced |
| Squarespace | 8.6 | Creatives, brand-conscious businesses, and professionals who want polished design without touching code | 14-day free trial (no credit card required) |
| Webflow | 8.4 | Designers, agencies, and marketing teams who want pixel-perfect custom sites without writing code | Free Starter plan |
| ThriveCart | 8.2 | Course creators, coaches, and digital product sellers who want a high-converting checkout platform with one-time pricing — the tool you buy once instead of paying $99-299/month forever to competitors | 14-day refund policy (no free trial); full refund if it's not a fit |
| Wix | 8.2 | Non-technical small business owners and creatives who want a professional website without coding | Free plan (Wix-branded, limited storage) + 14-day money-back guarantee on paid plans |
| WooCommerce | 7.8 | WordPress users who want full control over their online store without monthly platform fees, and businesses that need maximum customization flexibility | Free (open-source plugin) |
| BigCommerce | 7.6 | Mid-market online retailers ($50K-$400K+ annual sales) who need enterprise features without Shopify's transaction fees or Magento's complexity | 15-day free trial (no credit card required) |
| Spocket | 7.4 | Dropshippers targeting North American and European customers who want to escape the 20-30 day AliExpress shipping problem — and are willing to accept higher wholesale costs in exchange for 2-7 day delivery and better product quality | 14-day free trial on all plans; no credit card required to browse catalog |
| Weebly | 6.4 | Beginners building basic websites or simple online stores who want the most generous free plan available — and existing Square merchants who want their website on the same platform as their payment processing | Free plan forever — no credit card required, includes ecommerce features |